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CANON

Print ad

Insight: Idea

CW QB5

BRAND – Ikea

PRODUCT/SERVICE – Beds (mattresses and bed frames)

OBJECTIVES – Remind audiences of the scope of Ikea’s bed range and encourage store visitation and purchase

TARGET AUDIENCE – Female skew, aged 25–39, both single and married/relationships, with and without kids, inner and outer suburban Melbourne

SMP – Beds that deliver an extraordinary night’s sleep

MEDIA – Fox FM 30 second radio advertisement

IKEA Radio ad (30 seconds)

IKEA Billboard ad

Mockup

CW QB1

BRAND – Sunny Queen Farms

PRODUCT/SERVICE – Free range eggs

OBJECTIVES – Encourage preference for Sunny Queen Eggs free range eggs, increase sales of Sunny Queen Eggs free range eggs

TARGET AUDIENCE – Health-conscious Australians

SMP – Embrace the protein-packed goodness of Sunny Queen Farms free range eggs

MEDIA – Outdoor

Adshel ad

Mockup

BRIEF

BRAND/PRODUCT/SERVICE – Natural Confectionery Company – Party Mix

OBJECTIVE – To reposition NCC jellies as little ‘rescue moments’ that can instantly flip a mood, calm chaos, or smooth over life’s everyday hiccups.

TARGET AUDIENCE – Gen Z and Millennials (20–40), living across urban and suburban Australia. They juggle work, social lives and the daily grind, so when small stresses stack up, they turn to little indulgences for relief. They want sweet treats that deliver joy without the guilt, choosing confectionery made with natural ingredients that feels as good as it tastes.

SMP – NCC jellies deliver instant satisfaction, no matter the situation.

INSIGHT

IDEA

Everyday stresses can quickly spiral, but even the smallest sweet relief can change the mood.

NCC’s “From Chew to Chill” campaign positions jellies as instant mood-rescue tools for Gen Z and Millennials juggling work, social lives, and everyday chaos. By framing jellies not just as confectionery, but as natural, guilt-free mood resets, the campaign connects with audiences seeking both satisfaction and stress relief in their busy lives.